Selling a property, especially a family home where memories have been born, bred and re-lived is probably one of the most stressful things you will do in your life.
How do I know?
Because I’ve done it before myself, and I’ve helped so many other families facilitate the journey from old home to new in my profession as a Brisbane real estate agent.
I’ve met many people from all walks on this buying and selling journey but the one thing I’ve found that home owners share in common when the time comes for them to sell, is a level of emotional attachment to their home.
Whether this shows up as them thinking their house is worth more than what the market says it is, or be it a glaringly obvious unwillingness to sell (although they know they need to), the fact remains that people get emotional when it comes to real estate.
Some are tremendously emotionally attached – especially the ladies who have raised their children there and the men who have been passionate about their garden or hours spent in the shed), whilst others come across as nonchalant but deep down I can see that there is some level of attachment that is still hanging on.
As they say, home is where the heart is, so when the time comes to sell your beloved home it’s no wonder people become emotionally involved.
This is why it is crucial to work with a real estate agent who really cares. Someone who is not just about how much money they will receive for their efforts in the sale but someone who understands the emotional side of the process and can empathise on a human level, whilst also bringing their professional attributes to the table.
THIS is a true property professional and when you stumble across this selling agent, you will notice something a little bit special about them. Ultimately, they will possess the following characteristics.
- They will take the time to listen.
A great agent will not only use their property skills and experience to get you the very best sales result, they will also take the time to listen to your needs, whatever they may be, and empathise, offer advice and give solutions that help you both physically and emotionally.
- They will go above and beyond their appointed duty.
When you sign the agency agreement, you’re not only signing up for a commercial service but you’re also becoming a part of this agent’s inner circle, their community of customers who they consider friends as well as clients. This agent will go the extra mile when it comes to keeping you informed, making you feel at ease and ensuring you keep your head above water when and if things get stressful.
- You can have an honest conversation with them without the roof caving in.
You know those people who you can say practically ANYTHING to and they won’t judge you or make you feel inferior? This is the agent you need to work with. The selling process is a mine-field of ups and downs and you want to be riding this roller coaster with a professional who can handle your highs and lows and consistently make you feel sane when you need to vent.
- They won’t force you into doing anything you don’t want to do.
Many agents have an aggressive “take charge” approach when it comes to selling real estate. A kind of burn and churn attitude, you could argue. These agents believe this is the way to sell real estate but I find this approach often leaves the client feeling a little less about the whole experience. No one wants to be pressured into accepting an offer they don’t want to agree to, and no seller wants to feel as though their home is just another piece of real estate. An agent who genuinely cares will have an aura about them that doesn’t wreak of sell, sell, sell. They will take their time with you and guide you without pressure tactics.
So how do you find this agent in the never ending sea of real estate professionals in Brisbane?
The best place to start is asking a trusted friend for a referral.
Remember, a leopard never changes its spots so the proof is already in the pudding if you commit to an agent with a proven track record of customer service, results and most importantly, client care. We really do care about our clients and re here to help you. Get in touch here!
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